Last week, ComScore issued a press release highlighting the penetration rates for Twitter and LinkedIn in a number of different companies. The Netherlands came out top. What was interesting – and hence rather more widely reported than you’d expect normally – was that Ireland came second in the table for LinkedIn. I was a little surprised. The press release is here. It concentrates mainly on the Netherlands use of social networking media but there is that table of penetration for LinkedIn and that’s what I want to talk about.
It caught my interest because at the same time, an online forum which I frequent was running a discussion on how to find jobs in IT in Ireland. Networking via LinkedIn featured as a key component of something people should be doing; and how they should manage their profile, for example. It interested me because it strikes me that LinkedIn is working more or less as a lot of people feel FaceBook should be – a connection building exercise. I’m not sure FaceBook really works that way.
Given that Ireland is behind a lot of other countries in terms of penetration of FaceBook and Twitter, I’m intrigued to know why we score highly on LinkedIn. It’s possible that this penetration is as a result of:
- high number of IT professionals;
- high number of professionals intermingling with the US market;
- high levels of staff turnover in the IT sector.
LinkedIn is a little interesting on the financial front too as it is due to IPO sometime this year. The expected flotation figure is – comparatively speaking (according to Mashable by the way), not all that high. This is important because the figures being bandied about for FaceBook are rather stratospheric, despite a complete absence of useful financial information. LinkedIn’s IPO documentation offers a lot more clarity.
The recruitment process in Ireland has changed a lot over the last 10 years. I was direct-hired to my current company having done battle with the recruitment agencies which, from what I can see, are really not all that trusted. LinkedIn cites job vacancies as one of their main income streams and anecdotally, I know people who have been headhunted via LinkedIn. I wonder if a key contribution to LinkedIn’s position in Ireland relates to recruitment specifically and I’d be interested in finding a way of figuring it out.
LinkedIn is an interesting way of finding a job; however. If you have any colleagues (or direct line reporting) within your network, it may be difficult to hide the fact that you are interested in moving which may or may not be a good thing depending on a number of matters such as workplace atmosphere and hierarchy, remuneration issues and workplace culture.
One of the things that struck me most about LinkedIn at the time I registered by the way was how structured it was in terms of describing your background, experience. A key complaint I have about the online form application modusfindanewjobus is that it is can be very difficult to fit that around your actual life and experience. I particularly found this with an IBM form lately.
While that makes it easier for HR staff, it may not – and almost certainly isn’t – necessarily in the interest of either an employer or a potential candidate. For that reason – I think there will always be an interest in a well designed and informative CV. LinkedIn allow you to upload these which is helpful.
Declaration of interest – my linkedin profile is here.